Smart marketing has led to exceptional results for tourism operators through the travel group buying market channel where a growth of 28% ($123.9 million to $158.5 million) has been recorded since June to September, 2011. (Quoted source, Telstyle)
Travel deals now account for 24% of total market revenue, a growth in less than three months from being the smallest category to the largest.
Group Buying Escapes (part of the RewardsCorp Group) have built mutual success by providing a 'turnkey' solution for travel operators looking to capture this new, online market of consumers looking for a deal.
"Our proven systems offer local and international resorts seeking new ways to increase profitability during challenging downturns immediate access to the online group buying channel," said Managing Director of RewardsCorp, Randall Deer.
"Travel is a specialist market but through our wealth of industry experience we are able to consistently orchestrate attractive, packaged deals to sought-after international and domestic destinations which are helping drive this exciting, new business for our partners."
Group Buying Escapes partnered with 25 hotels/resorts over a five-month period, selling more than 53,000 room nights and 10,000 vouchers to travelers, making their business model one of the most successful of its kind in market.
"Our innovative business model is simple but successful. Targeting the movement of low shoulder and low yield inventory, Group Buying Escapes' marketing partnership with the major sites (Groupon, Scoopon, Living Social and Spreets) delivers pre-paid quality bookings to maximize resorts' revenue while delivering a highly efficient, credible and manageable reservations platform without risk of oversell," Deer said.
Group Buying Escapes works directly with tourism partners to understand their underlying business needs and deliver real results.
Towers of Chevron Renaissance, Surfers Paradise, Queensland is one of the many resorts that have experienced genuine and monumental profit increases through its partnership with Group Buying Escapes.
The 4.5 star Resort has been promoted four times through online group-buying channels, namely Groupon, Spreets and Living Social, and as a result sold 5,165 room nights and 1,033 vouchers in a matter of eight days.
Towers of Chevron Renaissance Sales and Marketing Manager Steve Brewster says the results produced by Group Buying Escapes speak for themselves.
"What we liked immediately about working with Group-Buying Escapes was the way they handle all the logistics from concept to bookings," Mr Brewster said.
"They had the whole process sorted - from setting the offer, to helping us work through what inventory to make available, to getting the offer out there and taking all the enquiries and bookings - it couldn't have been easier."
"We received 5165 room nights, all of which filled the rooms we could not sell ourselves, so it was all incremental business."
Australian and international resort partners alike are boasting similar and remarkable increases in profitability, revenue and brand recognition through their alignment with the Group Buying Escapes program.
Mark Ashman, General Manager of The Village Coconut Island, Phuket, Thailand, was completely satisfied with the way in which Group Buying Escapes delivered their business.
"It all sounded fantastic – thousands of room nights, off peak business, forward bookings, and best of all, upfront payment and immediate cash flow – all very important things when you're running a resort!"
"Not only did they deliver what they promised, the way they structured the deal, booking process and travel windows was fantastic."
In just five days, The Village Coconut Island sold an impressive 7984 room nights and 998 vouchers.
Media Contact:
Glen Archer, RewardsCorp Group
Email: glen.archer@rewardscorp.com
Head Office
Level 1 Oasis Centre, Victoria Avenue
Broadbeach,
Queensland 4218
Australia
