About Group Buying Escapes - Group Buying Australia

Group-Buying Escapes is part of RewardsCorp Group – Australia's leading leisure 'coupon' business. Established in 2005 long before the advent of the group-buying phenomenon, RewardsCorp was in the prime position to adapt its travel based coupons knowledge, software, patents and tourism industry partnerships to create the ultimate solution for resorts and hotels, and these powerful new consumer channels.

RewardsCorp Group also boasts Australia's fastest growing travel business in the 2011 BRW Fast 100 (source Business Review Weekly June 2011 – Australia's leading business publication) . 'MyHolidayCentre' brands send thousands of travellers away each month on affordable luxury holidays. Brands include: MyFiji, MyBali, MyThailand, MyQld Holiday, MyHawaii, MyQueenstown.

Combining the skills set, software and experience from our market leading tourism coupons business with our market leading retail travel business, we created Group-Buying Escapes.

How we do Group-Buying for the travel industry?

We do it better! We've structured exclusive deals with the major national and international players (including Groupon, Living Social, Scoopon, Spreets plus more) in Australia that enable us to create offers that sell better, whilst delivering our hotels and resorts genuine incremental sales and revenue.

We have achieved this by creating the ultimate solution for travel (based on our specialist 'patented' industry knowledge, experience and software) - delivering the best results to our tourism partners, the Group Buying Australia sites and ultimately, their customers. In doing so, we are securing a long term, dominant position in this major growth industry.

Challenges facing Hotels and Resorts

The major group-buying sites have been built largely on the back of selling local deals - cheap haircuts, restaurant vouchers and personal services/offers – NOT TRAVEL. They are experts at coupons for services, but not for hotels and resorts. Here are some of the challenges that exist for hotels and resorts;

• Logistics – literally 1,000's of calls in a matter of hours. These sites direct all customer enquiries and bookings to the property and offer no real-time availability search and booking capabilities.
• Existing Channel protection – if the purchase, booking and travel windows are not structured carefully, these heavily discounted offers will effect OTA and other retail travel channels
• Results / Volume – we know what sells and how these sites can support an offer - and we secure the support to maximise results or we run the offer through other sites.
• Yield – because of the heavily discounted net rates, it's important to ensure that the only inventory available is genuine excess capacity AND that the property can yield other revenue areas such as F & B, etc.
• Exclusivity – most sites will require exclusivity whilst offering no guarantees of volume. We have negotiated this requirement out - so we can run our accommodation partner offers through multiple sites until maximum desired room volumes are achieved.

The Benefits of partnering with Group-Buying Escapes

• We provide a turn-key solution, from concept to contracting, implementation and execution. We are the interface between the group-buying sites and their customers and the hotel/resorts - and handle all communications.
• Our model provides maximum protection to our hospitality partners –
• Brand protection
• Channel protection

• We extract the best possible outcomes for our hospitality partners
• Maximum high volume business
• Genuine incremental sales
• Appropriately targeted guest demographic
• Low/shoulder periods materialisation
• Long booking lead times
• Cash flow benefits
• Ease of administration and booking with our online inventory management/booking engine

Our Process